Supported sources
- Facebook & Instagram Lead Ads — via Zapier or Make (the "New Lead" trigger → Webhook POST)
- Google Ads lead forms — paste the webhook URL and key straight into the lead form extension
- GoHighLevel — a workflow "Webhook" action on form submitted or opportunity created
- TikTok Lead Generation — via Zapier or Make
- Any website form, landing page builder or call tracking tool that can POST JSON or form data
- CSV import for lists you already have
What happens to each lead
- Field names are matched automatically (first_name, phone, email, state, accident date, notes and dozens of variants)
- Phone duplicates within your account are flagged, not double-counted
- The lead is tagged with channel and source, and logged with the raw payload for audit
- It lands in your dashboard — or is routed through the network if you are a referral partner
- Usage is metered per channel for billing
Frequently asked questions
Do I need a developer?
No. Copy the webhook URL into Zapier, Make, GoHighLevel or Google Ads. Each channel page shows step-by-step instructions and a "send test lead" button.
Is the webhook secure?
Each channel has its own secret key that can be regenerated or paused at any time, and every request is logged.