Lead Quality Standards

This is a general template and does not constitute legal advice. Please have this reviewed by a licensed attorney before relying on it.

These Lead Quality Standards define what makes a case referral acceptable on this platform. They are incorporated by reference into the Referral Partner Agreement. Cases that fail these standards may be rejected, disputed, charged back, or grounds for account sanctions.

General Requirements

A qualifying referral must involve a real individual with a genuine, verifiable motor-vehicle-accident-related injury claim; accurate contact information belonging to that individual; documented, verifiable consent to be contacted, obtained consistent with our TCPA Consent Disclosure; and no known disqualifying condition (existing legal representation, expired statute of limitations, prior settlement, etc.) at the time of submission.

Prohibited Lead Types

• Fake or fabricated leads — invented identities, fictitious accidents, or test data submitted as if genuine.
• Duplicate leads — the same individual/incident submitted more than once without prior written authorization.
• Incentivized traffic — leads generated by offering the consumer cash, gift cards, or other inducements to submit information, unless expressly pre-approved in writing.
• Co-registration / bundled consent — consent obtained as part of an unrelated offer or buried in unrelated terms.
• Scraped or purchased list data not tied to a specific, verifiable consumer action on a compliant intake flow.

Consent Documentation

Every submitted case must be accompanied by, or immediately available on request, a consent record sufficient to satisfy our TCPA disclosure — at minimum the exact consent language displayed, a timestamp, and an IP address.

Review and Chargebacks

A case that does not meet these standards may be rejected, disputed, or charged back at any point after discovery. Referral partners whose quality metrics fall outside acceptable thresholds may be placed on a quality improvement plan or have their account suspended.

Contact Us

Questions about these standards may be directed to contact@mvaresolve.com.