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Lead Quality Standards

Last updated: September 11, 2026

This is a general template and does not constitute legal advice. Please have this reviewed by a licensed attorney before relying on it.

These Lead Quality Standards define what makes a case referral acceptable on this platform. They are incorporated by reference into the Referral Partner Agreement. Cases that fail these standards may be rejected, disputed, charged back, or grounds for account sanctions.

General Requirements

A qualifying referral must involve a real individual with a genuine, verifiable motor-vehicle-accident-related injury claim; accurate contact information belonging to that individual; documented, verifiable consent to be contacted, obtained consistent with our TCPA Consent Disclosure; and no known disqualifying condition (existing legal representation, expired statute of limitations, prior settlement, etc.) at the time of submission.

Intake Review Process

Every submitted case passes through a manual intake review before it is routed to a law firm. Review checks include confirming the accident details are internally consistent, the claimant can be reached at the contact information provided, and no disqualifying condition is disclosed or discoverable at the time of review. Cases that pass are marked qualified and routed; cases that do not are marked disqualified and are not billed to any law firm.

Prohibited Lead Types

  • Fake or fabricated leads — invented identities, fictitious accidents, or test data submitted as if genuine.
  • Duplicate leads — the same individual/incident submitted more than once without prior written authorization.
  • Incentivized traffic — leads generated by offering the consumer cash, gift cards, or other inducements to submit information, unless expressly pre-approved in writing.
  • Co-registration / bundled consent — consent obtained as part of an unrelated offer or buried in unrelated terms.
  • Scraped or purchased list data not tied to a specific, verifiable consumer action on a compliant intake flow.
  • Stale leads — cases submitted long after the underlying accident or after the claimant has already retained other counsel, without disclosure of that fact.

Consent Documentation

Every submitted case must be accompanied by, or immediately available on request, a consent record sufficient to satisfy our TCPA disclosure — at minimum the exact consent language displayed, a timestamp, and an IP address. Referral partners must be able to produce this record promptly upon request during a quality review or dispute.

No Self-Filled or Manual Submissions Without Independent Consent Proof

The intake form must be completed and submitted by the accident victim themself. A referral partner may not fill out or submit the form on the victim's behalf unless that submission is accompanied by a valid, independent TrustedForm or Jornaya certificate URL from a separate, original form the victim personally completed — one that demonstrates the victim's own knowing, willing consent to submit their information and to be contacted by MVAResolve and its partner law firms and intake centers. A referral partner's own account-holder consent, or a certificate generated by the partner's own browser session while manually entering data, does not satisfy this requirement.

Any case that is self-filled or manually entered by a referral partner without this independent certificate will be disqualified outright, and the submitting partner's account will be flagged for a quality review. Repeated or serious violations of this requirement are grounds for additional review, suspension, or termination of the partner relationship under the Referral Partner Agreement and Termination Policy.

Case Assignment Criteria

Qualifying cases are matched to a partner law firm based on the firm's disclosed intake criteria (jurisdiction, injury severity, liability posture, and similar factors) and current case capacity. Assignment reflects an operational match, not a legal opinion on the merits of the claim.

Review and Chargebacks

A case that does not meet these standards may be rejected, disputed, or charged back at any point after discovery, consistent with the return window described in the applicable law firm or referral partner agreement. Referral partners whose quality metrics fall outside acceptable thresholds may be placed on a quality improvement plan, have future submissions subject to additional review, or have their account suspended.

Quality Metrics We Monitor

We track metrics such as contact rate, qualification rate, dispute rate, and chargeback rate at the referral-partner level to identify quality issues early and to keep the case pool reliable for participating law firms.

Appeals

A referral partner who disagrees with a disqualification or chargeback decision may request review by emailing the details below within a reasonable time of the decision.

Contact Us

Questions about these standards may be directed to contact@mvaresolve.com.

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