Why PI firms move to pay-per-signed-case marketing
Clicks and calls are only the start of the funnel. Between an ad and a signed client sit intake, screening, follow-up and paperwork — and that is where most marketing budgets leak. Paying for signed motor vehicle accident cases moves that risk off your firm.
What the marketing includes
- Consumer advertising across search, social and partner sites
- Landing pages with attorney-advertising disclosures
- TrustedForm / Jornaya consent on every submission
- Screening for accident timing, fault, police report, treatment and representation
- E-signed retainers or live transfers to your intake team
- A dashboard with firm retainer status, billing and disputes
Built for U.S. motor vehicle accident practices
Campaigns run state by state across the United States and cover auto, commercial trucking, rideshare, motorcycle, pedestrian and bicycle, and uninsured motorist claims.
Frequently asked questions
How is this different from a legal marketing agency?
An agency is usually paid for media and management whether or not cases sign. Here the deliverable is a screened case — a signed retainer or a qualified live transfer — set by your campaign criteria.
Which states do you cover?
Campaigns can run in any U.S. state where your firm practices. Volume varies by state; your onboarding brief lets us confirm availability.
Is pay-per-case marketing allowed?
Rules on paying for marketing and referrals vary by state. Payments on the platform are for marketing and administrative services; confirm your arrangement with your own ethics counsel.